Programs to Improve Affordability

Local Level (New York City)

  • Healthy Bodega Initiative (PDF) was developed to improve food offerings within small, corner stores, also known as bodegas, within predominately Spanish-speaking neighborhoods.  Storeowners receive assistance to increase quantity, improve quality, better market healthy foods, or obtain the appropriate permits to sell produce in front of the store or on the stoop.  It was reported that all bodegas experienced large increases in the sales of low-fat milk and fruits and vegetables. 
  • Health Bucks Program (PDF) was initiated to increase the number of farmers markets in underserved neighborhoods and provide special incentives for food-stamp recipients to use farmers markets.  The initiative offers $2 coupons for the purchase of fruits and vegetables.  Additionally, SNAP participants are provided $2 coupons for every $5 spent using Electronic Benefit Transfer (EBT) at farmers’ markets.  The coupons are redeemable at more than 30 farmers’ markets citywide for fresh produce purchases.